Encharge was co-founded by Kalo Yankulov and Slav Ivanov, who built the platform to give B2B SaaS companies a simpler way to automate customer communication without the complexity of traditional marketing automation tools. It helps businesses create behavior-based email campaigns, automate customer onboarding, nurture leads, convert trial users, segment audiences based on real-time actions, and connect with dozens of popular business apps through an easy drag-and-drop workflow builder. Users especially like its visual automation builder, powerful customer segmentation, reliable email deliverability, responsive support, and the ability to manage email marketing and customer journeys from one platform. Pricing starts at $99/month for the Growth plan, $159/month for the Premium plan, with a 14-day free trial available, while Enterprise pricing is available on request.