Founded by Jason Smith in 2015, Klue is an AI-powered competitive intelligence and win-loss platform that helps companies understand why they win deals, why they lose them, and what actions they should take next. Unlike traditional competitor tracking tools, Klue brings competitive intelligence and win-loss analysis together in one platform, giving sales, marketing, and product teams access to real-time market, competitor, and buyer insights. Its AI-powered Compete Agent continuously gathers competitive intelligence and delivers personalized recommendations directly to sellers, while its Win-Loss Suite captures verified buyer feedback to uncover the real reasons behind deal outcomes. Users especially appreciate Klue’s automated competitor monitoring, actionable deal insights, seamless workplace integrations, and its ability to provide sales teams with the right information exactly when they need it. Trusted by companies like Adobe, Zendesk, SurveyMonkey, and Gainsight, Klue is used by more than 250,000 users worldwide. Pricing is available through custom enterprise plans and requires contacting the sales team for a quote.