Founded in 2012 by Pekka Koskinen, Herkko Kiljunen, and Vicent Llongo, Leadfeeder was created to help businesses discover potential customers hidden in their website traffic, even when visitors leave without filling out a contact form. The platform works as a B2B lead generation and website visitor identification tool, showing businesses which companies visit their websites, what pages they explore, and which marketing channels bring them there. Users can identify promising accounts, understand visitor interests, build targeted audiences, and share valuable lead information with their sales teams. It also offers website analytics, company data enrichment, buyer intent signals, and integrations with popular tools like Salesforce, HubSpot, Pipedrive, and Google Ads. What users appreciate most is its ability to uncover anonymous business visitors, identify high-intent prospects, and help sales and marketing teams focus on leads that are more likely to become customers. Its simple setup, useful insights, and GDPR-focused approach also make it a practical choice for B2B businesses looking to improve their lead generation efforts.