Loamly was founded by Marco Di Cesare, who started building the platform in 2025 after noticing that a growing share of website visitors were being marked as “Direct” in analytics even though they were coming from AI platforms like ChatGPT, Claude, and Perplexity. Loamly is built to help businesses track and understand their AI-driven traffic and visibility in real time, showing which AI platforms send visitors, what pages they reach, where competitors are gaining visibility, and how much revenue those AI visitors generate. It works alongside GA4 and connects with tools like Stripe and Google Search Console, while its cookie-free, open-source tracker keeps the setup lightweight. Users can also use its Search Gap analysis to spot areas where AI platforms recommend competitors instead of their brand. The Platform is especially useful for marketers, SEO teams, agencies, and businesses that want clearer data on how AI search is affecting traffic and conversions. Pricing starts at $29/month, with a 30-day free trial and no credit card required.