Founded by Carolina Posma and Jan van Musscher, Postiv.ai was created from their shared experience with B2B sales and content marketing. Carolina grew her client base through LinkedIn, while Jan saw how content was becoming an important part of the B2B buying process through his experience running an outbound agency. They built Postiv to make social media content creation easier and help businesses turn LinkedIn activity into leads and customers. The platform works as an AI-powered social media workspace where users can plan content, generate posts, create branded carousels and infographics, schedule publications, manage approvals, and track performance. Its AI planning agent, Bob, helps users find content ideas, build weekly plans, and create posts that match their own voice and brand style. Users appreciate its ability to save time, create professional-looking visuals without design skills, maintain a consistent posting schedule, and manage multiple LinkedIn profiles from one place.