ServiceNow was founded by Fred Luddy in 2004, after he saw how repetitive work could be simplified with technology, and he created the company around the idea of making business work easier and more efficient. Today, ServiceNow is an enterprise platform that brings AI, data, workflows, and security together to help companies manage and automate work across IT, customer service, HR, security, CRM, and application development. Users like ServiceNow because it connects different departments and systems in one place, helps automate routine tasks, provides AI-powered assistance, and lets businesses build workflows that fit how they operate. Its current platform also includes ServiceNow Otto, an AI assistant designed to handle work across systems and departments. Pricing is custom, with ServiceNow providing quotes based on a company’s needs, scale, and selected products rather than publishing a fixed public price list.